preparing presentation

Audience

Audience is the most important of these three elements. Most communications fail as a resuit of poor audience analysis. This is true whether your audience is an individuai or a large group.

Be aware that your message will have a completely different impact on different audiences. News that might raise cheers from the shareholders could easily bring boos and hissing from the workforce.

You must research your audience to determine what their reaction is likely to be to the message you want to deliver. Talk to your colleagues and use as many sources as you can to build a profile of your audience.